b.diff

be different

fewer ideas, carried further.

b.diff is a small studio for go-to-market, brand & content strategy.

what we’ll talk you out of

the rebrand

most brands that ask for one have a positioning problem and a perfectly good logo. if that’s you, we’ll fix the positioning and you’ll keep the logo.

the fifth channel

we’ll pick the two you can win and tell you which ones to switch off. the plan gets shorter, and so does our invoice.

the big idea

ideas are the cheap part, and you probably have three. we’ll help you pick the one you can afford to finish, then stay for the launch.

the biggest creator

rented reach leaves when the contract ends. we’ll pass on the big name for three people who already use what you make.

the hunch

yours, and ours. we agree what a win looks like before anything is spent, then test small. an idea that loses costs you a test, not a launch.

what’s left gets done

before b.diff

12

years inside consumer brands, building them from zero.

$488K

in pre-orders in 60 days.

1B+

earned impressions from one launch, in wired, the verge and the guardian.

1

ces innovation award.

boris barbaric, founder. numbers from his years in-house, before the studio.

that was one brand at a time, from the inside.
now it’s up to four at once, still from the inside.

services

you can take the plan and go. we’d rather stay and run it with you.

brand strategy

who you’re for, who you’re not for, and what you refuse to be. a position short enough to print on the pack. we’re there to make sure the launch keeps to it.

go-to-market

one audience, one offer, two channels and a date. small tests first, then the launch, with us in the room.

content strategy

what you say, where you say it, and a pace you can keep. a quarter of themes and a calendar. then we brief the people who make it and edit what comes back.

creators + partnerships

creators, a retail shelf, a collab with another brand. chosen for fit, not follower count. we find the partner and write a brief that lets them sound like themselves.

what we take on

  1. 01we’re solving a real problem
  2. 02only if we can add something you don’t already have
  3. 03no drugs, weapons, or anything that hurts people

tell us three things.

we answer within two working days, including when the answer is no. we take three to four brands at a time, so sometimes it is.

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